About:
Hylo Athletics are a forward-thinking sportswear brand combining cutting-edge design with environmental responsibility. Hylo are committed to producing high-performance running shoes while championing sustainability and ethical practices. Their road running trainers embody this ethos, designed to enhance performance while minimizing environmental impact.

Project:
We collaborated with Hylo Athletics to celebrate their road running trainers by showcasing them on some of England’s most picturesque roads. From the scenic seafronts of Hampshire to the serene stretches of the New Forest and the dramatic vistas of the Peak District, this project focused on the beauty of the scenery runners encounter on their journeys. Beautiful Roads highlights the connection between Hylo’s sleek, sustainable footwear and the inspiring landscapes that make every run memorable.