About: SUMS is a specialty running brand committed to empowering athletes by delivering high-performance, sustainable running socks. With a strong focus on both quality and social impact, SUMS combines innovation with purpose to support runners and the communities they inspire.

Project: SUMS approached us to create dynamic social content celebrating the key milestones of their year. Through a mix of digital and physical media, we crafted a retro-inspired magazine collage that highlighted the incredible achievements of SUMS clubs. This campaign celebrated their community's successes while authentically reflecting the brand's vibrant and nostalgic personality across multiple platforms.